In the 21st century business is moving rapidly to the internet. The high street is dying. Sad as that may be, there is a reason for it and that is that today everyone wants things to be as EASY as possible, and the likes of Amazon have made it a lot easier to go online and order something rather than to get in the car, drive to the shopping centre or mall, find somewhere to park, walk about and go into and out of various stores until you find what it is that you want, buy it, take it back to the car, and drive home again.

Heck, why would you do all that when you can go online, run a search in Google, find what you want, pay by card, and have it delivered to your door the following day? These days you simply do not need to set foot outside your door to buy anything from a washing machine or a fridge to a new handbag or a couple of pairs of socks. Yes, you might make an exception when considering buying a new car, but a pair of socks?? It is what, today, is called a no-brainer.

Even if you make an exception when considering a new car you will still, almost certainly, go online and take a look at the various local car dealers' websites and the makes and models available before you take the trouble to go and visit their showroom.

This is why website design is crucial today. All sorts of figures are bandied about and it is difficult to know which to believe. However, one thing is certain and that is that if your website fails to attract a customer's attention you have probably lost him or her within ten or fifteen seconds. Decisions are really made that fast.

Of course, this explains the proliferation of website design businesses around the world. When you own a website it is almost impossible to go for a day without receiving an email from a website design company which will almost always have as the subject line "First page of Google" (unless you opt for privacy, of course). There are thousands and thousands of these companies, some of them very good, some of them not so good, and some of them downright atrocious, but how do you know which are which?

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